Use Agent Property Videos to Stand Out from the Crowd!
In 2005, YouTube was launched and changed Internet real estate marketing. More than 2 billion videos are served on YouTube daily with 200 million videos being delivered to hand-held devices. With access to information on the Internet via smart phones and tablet PC’s along with the speed information is delivered to users, online videos are becoming vastly more popular for business applications.
A growing trend in the real estate industry is the use of agent property tours. These agent property videos offer an interesting twist on the virtual tour. Agents can be filmed walking through a home while all the amenities and features of the home are described to a perspective buyer.
Another choice when using agent property videos is the use of chroma key composites (or chroma keying). This process complies two videos together, one over the other to appear as one. A more common use for this technology can be seen during your local TV station’s nightly weather forecast. The forecaster stands in front of a green or blue screen, and during the post-processing of the video, the background color is removed and replaced with images or video.
Online video offers endless opportunities regardless of the approach agents use for their property tours. Marketing communication using video property tours can produce powerful property presentations for agents.
Features of web-distributed videos
- A more personal approach to explaining your company’s personality
- A compelling way to market properties
- A means to differentiate yourself from your competition
- Access to buyers that do not use traditional internet search resources
- A way to reach buyers globally
- A way to provide persuasive content about local areas and communities
- A way of generating traffic to your website, regardless if your website can be found in search results or not
With social media sites like Facebook, Craigslist, Twitter and You Tube evolving into enormous sources of search traffic, using video to expose your properties to that market is a great way to increase your online exposure. DK Consulting Group can help you with video production, script writing, and delivery of the finished product to the social networks where buyers are waiting to learn more about you, your company and your featured properties. The cost is a lot less than you think! Call us today for more information on how to use this exciting and compelling way to reach new customers and clients.